Khabri Media is a leading digital media company based in India, specializing in audio news content. Despite having high-quality content, Khabri Media was struggling to rank well on search engines, resulting in lower visibility and traffic.
Client’s Goals:
Improve organic search rankings for key news-related keywords.
Increase organic traffic to the website.
Enhance the overall online visibility and brand presence.
Challenges:
Strong competition from established news websites.
Lack of optimized content and technical SEO issues.
Limited budget for paid advertising.
Strategy Implemented by Yogesh SEO King:
1. Comprehensive Website Audit: Yogesh SEO King conducted a detailed audit to identify technical issues, content gaps, and areas for improvement. This included analyzing the site structure, URL structure, meta tags, and overall content quality.
2. Keyword Research: Thorough keyword research was conducted to identify high-volume and relevant keywords related to news topics. This helped in optimizing existing content and creating new content targeting these keywords.
3. On-Page Optimization: Yogesh SEO King optimized meta tags, headings, and content on key pages to align with the targeted keywords. This also involved improving internal linking and ensuring proper use of schema markup.
4. Content Optimization: Existing content was optimized for SEO by incorporating relevant keywords naturally. New content was created based on keyword research to target specific topics and address user intent.
5. Backlink Building: A strategic backlink building campaign was implemented to improve the website’s authority and credibility. This involved outreach to relevant websites and publications for guest posting and link placement opportunities.
6. Technical SEO Fixes: Yogesh SEO King addressed technical SEO issues such as site speed optimization, mobile responsiveness, and fixing crawl errors to improve overall website performance and user experience.
Results:
Significant improvement in organic search rankings for targeted keywords.
Increase in organic traffic by X% within the first 6 months of the project.
Enhanced brand visibility and recognition in the digital space.
Improved website performance and user experience.
Conclusion: Yogesh SEO King’s comprehensive SEO strategy and execution helped Khabri Media achieve its goals of improving search engine rankings, increasing organic traffic, and enhancing brand visibility. The project demonstrated the effectiveness of a well-planned SEO campaign in driving tangible results for a digital media company.
